CHLOE PORTFOLIO 2025

Portfolio

by

CHLOE LE

Portfolio

Hi, I’m Giang Le, but most people call me Chloe.
I am currently working as a Social Media
Manager at Designer Eyes, bringing over two
years of experience in marketing. Before moving
to Melbourne, I worked as a Marketing
Coordinator at Y-Group in Western Australia,
where I managed branding, content creation,
and digital marketing for multiple brands.

My passion for fashion began in high school
when I realized that clothing was the most
powerful way to express my personality and
creativity. To me, fashion—like all forms of art—
is a reflection of self-expression and
individuality. Designing clothing that makes
people feel confident has always been a dream
of mine.

MY

MARKETING

JOURNEY

I hold a Bachelor’s degree in Commerce, majoring in Marketing with a minor in Fashion Design, from
Curtin University. During my studies, I gained hands-on experience through an internship that led to a part-
time marketing role, which later transitioned into a full-time position. In this role, I was responsible for
creating content and managing branding, social media, email marketing, and website strategies for up to
seven different brands.

After a year in that role, I relocated to Melbourne in search of new opportunities, where I found a position
more aligned with my passion—working as a Social Media Manager and Sales Assistant at Designer Eyes.
In addition to this role, I have also soft-launched my own dress rental business, Fanci9, and have worked
as a freelance marketer.

Through my marketing experience, I have developed a diverse
skill set, including:

Social Media Management – Handling branding and
strategy for multiple industries, from food & beverage to
fashion & beauty.
Content Creation – Photography, videography, and
storytelling using professional equipment (Sony A7IV).
Editing & Design – Proficiency in Adobe Lightroom,
Photoshop, CapCut, Illustrator, InDesign, and Canva.
Content Scheduling & Strategy – Using Hootsuite, Meta
Business Suite.
Website Development & Management – Experience with
Shopify and Wix.
SEO & SEM – Google Ads, Semrush.
Email Marketing – Klaviyo, Campaign Monitor.
Brand Development & Public Relations – Collaborating
with influencers and celebrities.

As I continue to grow in the industry, I have discovered a
deep interest in brand design, photography, videography,
and content creation. My ultimate goal is to launch my own
creative agency, working closely with the fashion industry
to bring bold and inspiring visions to life.

At my core, I am a creative individual who thrives in
dynamic environments. I am eager to apply my skills,
knowledge, and passion to any opportunity that allows me
to innovate, create, and make an impact.

*CHECK OUT MY FASHION PORTFOLIO IN THE LINK BELOW:

https://gianglehuong1112.wixsite.com/my-site

BRANDS I HAVE MANAGED